Online Info Session - MSc in Neuromarketing

Become a Neuromarketing Expert!
Study how the consumer brain works
and stand out as a marketer

The Business Administration & Economics Department of CITY College, University of York Europe Campus invites you to the Online Info Session organised for its new postgraduate programme, the MSc in Neuromarketing.

Programme overview:

Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences as well as marketing. Our Master’s programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing research methods like Electroencephalogram and Eye-tracking. Upon completion of this programme, students will be able to perform neuromarketing studies so as to extract valuable customer information and develop effective marketing strategies. Furthermore, students will have a working understanding of key functions of the brain and the body relevant to marketing, decision-making and human behavior. In addition, students will have a working understanding of key functions of the brain and the body relevant to marketing and decision-making in order to develop meaningful behavioral change programs and campaigns.

More about the programme

Programme lead

Dr Nikolaos Dimitriadis
Professor of Practice
Programme Lead of the MSc in Neuromarketing programme
 

“Neuromarketing is a fascinating science, a genuinely interesting field. It is the future in advertising, branding, communication and we are excited to be offering one of the few postgraduate programmes in Neuromarketing in the region. I look forward to welcoming candidates eager to dive into the world of the human brain!”

 

* Please note that the time of the event is in EEST. If you are located elsewhere, please calculate the time difference accordingly. For your convenience you can use this time zone converter to make sure you have the right event hours according to the time zone you are located in.