Κολέγιο CITY College
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Executive Development Seminar on "Post-covid marketing & sales: Re-map the demand generation playbook – it’s time for B2Me"
Event Date: 16/06/2021
"Post-covid marketing & sales:
Re-map the demand generation playbook – it’s time for B2Me"
Wednesday, 16 June 2021
17:00 - 21:00 pm EEST
Seminar Leader:
Monica Ralli-Samaras
Founder & Director
MBRS Consultancy
Overview of the seminar:
What do we need to do in a post covid world to achieve the ‘new norm’ particularly in terms of marketing and especially in relation to demand generation?
Personalisation in the B2Me world requires relevance if attention is to be achieved and maintained. We need to be able to track behaviours, align content with that behaviour and ensure our message and brand are available to our target audience across multiple channels as well as being device agnostic. With so much digital noise out there, we need to raise the bar beyond traditional lead nurturing in order to attract and continue to attract buyers. Getting this right will increase engagement and most importantly conversion and growth.
Join us to discuss the impact of covid on customer / client behaviour – understand what’s changed and why, connecting the dots between strategy and implementation. We’ll explore the steps required to achieve successful outcomes and why marketing automation can hold the key to an increasingly customised experience when the right organisational commitment to the new norm is present.
Topics to be covered:
- Recognise why and how your target audience behaviour and needs have changed during covid and the significance of the new norm on your business
- Understand the importance of the buyer journey in personalising your approach and raising the lead generation bar through both automation and commitment to integrating the new norm moving forward
- Learn how to map your demand generation activity to the buyer journey to achieve engagement, loyalty and longer relationships
- Shift from traditional segmentation methods to digital behaviour segmentation
Seminar leader
Monica Ralli-Samaras
Monica is an experienced board level senior executive and CMO who helps companies transform their approach to marketing strategy, sales optimisation and business growth to meet today's diverse challenges. She is involved in helping organisations develop and operationalise winning strategies to drive commercial growth with measurable results and achieve a focus on automating the full marketing and sales value chain.
She has extensive corporate global experience in organisation transformation gained from top leadership roles across a diverse industry background including research, technology, financial, management consulting, and the legal sector. Her global experience has been achieved in the UK, US and Asia with well-known commercial brands such as Marsh McLennan, SAP and Hay Group to name a few.
Who should attend?
Professionals in a marketing & sales role whether B2B or B2C from data analysis, demand generation planning & execution, campaign development and messaging, content creators, customer loyalty programs, brand ambassadors, marketing & sales strategy and / or execution.
Why should you attend this seminar?
This seminar is a must-attend if you’re involved in developing demand generation or broader marketing strategy. As the post covid recovery picks up speed companies will be actively looking for growth possibly with smaller marketing teams and budgets. Knowing how to leverage an increasingly savvy digital consumer and understanding how to personalize their journey B2Me will create a competitive advantage for those companies. Super power your marketing activities – don’t get left behind by ignoring the new norm.
Book your place now!
Seminar cost:
- 80 euros
Registration and payment deadline: Monday, 14 June 2021
Step 1
Fill in the Online Registration Form.
Step 2
Complete the Online Survey summarising your current demand generation programme – anonymous responses / generic questions to form the basis of the interactive workshop
Step 3
Proceed to the payment* of the seminar fee through our Online Payment System.
* Please note that unpaid registration will not be considered as a valid registration unless fully paid and confirmed.
Terms of Payment
- 100% of the amount should be paid by the registration deadline.
- A copy of the bank transfer certificate should be sent by 14 June 2021 to: edi@york.citycollege.eu
Accreditation and Recognition by:
