CITY College, International Faculty of the University of Sheffield
cordially invites you to the Open Master Webinar on
" The Crisis and Your Brain:
How to Adapt and Thrive in Challenging Times "
Wednesday, 20 May 2020
17.00 EET
Dr Nikolaos Dimitriadis
Regional Director for Serbia
CITY College, International Faculty of the University of Sheffield
Ms Dessie Pencheva, BA, MBA
Country Manager in Sofia, Bulgaria
CITY College, International Faculty of the University of Sheffield
In the frame of the Open Master Webinar participants will have the opportunity to attend a short presentation of all programmes (BA,MA, Executive MBA) offered in Sofia by CITY College, International Faculty of the University of Sheffield.
17.00 – 17.40: "The Crisis and Your Brain: How to Adapt and Thrive in Challenging Times" by Dr Nikos Dimitriadis
17.40 – 17.50: Short presentation of all programmes (BA,MA, Executive MBA) offered in Sofia by CITY College, International Faculty of the University of Sheffield by Ms Dessie Pencheva
17.50 – 18.00: Q & A
The good news is that our brains are factory-ready to deal effectively with crises like this one! The bad news is that most people do not know how to activate valuable brain processes like willpower, resilience and empathy to navigate safely out of the crisis. In this webinar, Dr Nikolaos Dimitriadis is using brain sciences, his decade-old experience in testing brains from more than 20 countries, practical examples and the Brain Adaptive model from his ‘Neuroscience for Leaders’ book (now in its second edition) to showcase easy ways to understand better how the crisis affects your brain and what to do about it.
Key topics are:
Brief Bio:
Dr. Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (now in its 2nd edition) and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London. He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified NeuroMarketer and he lectured at the NeuroMarketing Manager Program at Hamburg Media School. Dr. Dimitriadis has studied more than 5,000 brains in 25 countries for neuromarketing, neuroHR and scientific purposes. He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, T-Mobile, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, VMware, Emirates NBD, Raiffeisen Bank, UNICEF, Societe Generale, Credit Agricole, USAID and others. He is the Head of Neuroscience Services at OptimalHRGroup, offering neuro-research, neuro-consulting and neuro-training services. He is also the Country Manager for Serbia for The University of Sheffield International Faculty, City College. Dr. Nikolaos Dimitriadis is a strong advocate of brain-based solutions to business and personal challenges.